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For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?
16 references·0 citing·41 second hop
For-profit or non-profit brands: Which are more effective in a cause-related marketing programme? (2012)For-profit or non-profit brands: Which ar…Advances in Consumer Research (2025)Advances in Consumer ResearchBuilding strong brands in a modern marketing communications environment (2009)Building strong brands in a m…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…The impact of the alliance on the partners: A look at cause–brand alliances (2004)The impact of the alliance on…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations (2000)Development and Validation of…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Building Strong Brands (1995)Building Strong BrandsConsumer Perceptions of Organizations that Use Cause-Related Marketing (1992)Consumer Perceptions of Organ…European Journal of Marketing (1991)European Journal of MarketingCause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Consumer Choice between Hedonic and Utilitarian Goods (2000)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? (2012)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The effect of social media communication on consumer perceptions of brands (2014)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Collaborative Value Creation (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Economic Perspectives on Corporate Social Responsibility (2012)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Creating sustainable value (2003)Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk (2000)The measurement and dimensionality of brand associations (2000)Corporate Stakeholders and Corporate Finance (1987)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1995Building Strong Brands4,432 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 2002Building Brand Equity through Corporate Societal Marketing944 cited
  • 1991European Journal of Marketing839 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
  • 1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited

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  • 2004The impact of the alliance on the partners: A look at cause–brand alliances430 cited
  • 2000Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations377 cited
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