Ethical Ideologies of Future Marketers: The Relative Influences of Machiavelliamsm and Gender

Abstract

This study analyzes the relative influences of Machiavellianism and gender on the two basic dimensions of marketing students' moral philosophies, idealism and relativism. Results from a mail survey of student members of the American Marketing Association show a negative relationship between Machiavellianism and idealism and a positive relationship between Machiavellianism and relativism. The results also indicate male students tend to be less idealistic and less relativistic than female students.

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