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L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque
16 references·7 citing·36 second hop
L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque (2009)L'influence du packaging sur les associat…Advances in Consumer Research (2025)Advances in Consumer ResearchBlue or Red? Exploring the Effect of Color on Cognitive Task Performances (2009)Blue or Red? Exploring the Ef…Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Individual Differences in the…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1997)Building Strong BrandsSeeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…International Marketing Research (1984)International Marketing Resea…Advances in Consumer Research (1983)Advances in Consumer ResearchNebraska Symposium on Motivation, 1969. (1971)Nebraska Symposium on Motivat…Revisiting the effects of tourism and hospitality servicescapes on customers: A complexity approach (2024)Revisiting the effects of tou…CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY (2022)CONSUMERS’ PERCEPTION OF SUST…The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study (2019)The Influence of Consumers’ P…Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model (2019)Packaging design elements and…Mesure des dimensions du terroir et influence sur la qualité perçue et sur les intentions du consommateur vis-à-vis du produit alimentaire et spécificités pour le produit vin (2019)Mesure des dimensions du terr…The influence of package design on consumer purchase intent (2018)The influence of package desi…Impact de la personnalité de la marque sur la satisfaction et la fidélité du consommateur (2010)Impact de la personnalité de …The Rites Of Passage (1961)How To Do Things With Words (1975)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. 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  • 2025Advances in Consumer Research13,264 cited
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  • 2009

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Blue or Red? Exploring the Effect of Color on Cognitive Task Performances
762 cited

Cited by

  • 2019The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study45 cited
  • 2019Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model36 cited
  • 2022CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY16 cited
  • 2010Impact de la personnalité de la marque sur la satisfaction et la fidélité du consommateur15 cited
  • 2024Revisiting the effects of tourism and hospitality servicescapes on customers: A complexity approach8 cited
  • 2018The influence of package design on consumer purchase intent8 cited
  • 2019Mesure des dimensions du terroir et influence sur la qualité perçue et sur les intentions du consommateur vis-à-vis du produit alimentaire et spécificités pour le produit vin0 cited