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Adopting an analytic hierarchy process to select Internet advertising networks
12 references·2 citing·47 second hop
Adopting an analytic hierarchy process to select Internet advertising networks (2003)Adopting an analytic hierarchy process to…Analytic Hierarchy Process (2000)Analytic Hierarchy ProcessAnalytic hierarchy process for robot selection (1997)Analytic hierarchy process fo…An Application of the Analytic Hierarchy Process to the Supplier Selection Problem (1997)An Application of the Analyti…Advertising on the Web: Is There Response before Click-Through? (1997)Advertising on the Web: Is Th…THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)THE WORLD WIDE WEB AS AN ADVE…The Advertising Agency Selection Process (1994)The Advertising Agency Select…Searching for a New Advertising Agency: A Client Perspective (1994)Searching for a New Advertisi…A Multicriteria Decision Model Application for Managing Group Decisions (1994)A Multicriteria Decision Mode…How to make a decision: The analytic hierarchy process (1990)How to make a decision: The a…Selecting an industrial advertising agency (1988)Selecting an industrial adver…The Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessNominal Versus Interacting Group Processes for Committee Decision-Making Effectiveness (1971)Nominal Versus Interacting Gr…Hierarchizing the Product Characteristics of Industrial Plain Sewing Machine for Making Best Purchase Decision (2022)Hierarchizing the Product Cha…Developing a new model for selecting public relations firms in the high‐tech industry (2006)Developing a new model for se…A scaling method for priorities in hierarchical structures (1977)The analytic hierarchy process : planning, priority setting, resource allocation (1980)Applying environmental criteria to supplier assessment: A study in the application of the Analytical Hierarchy Process (2002)Development of a decision support system for robot selection (2012)Multi-criteria decision making towards selection of industrial robot (2015)Victims of Groupthink (1972)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Analytic hierarchy process: An overview of applications (2004)Approaches to group decision making with incomplete information based on power geometric operators and triangular fuzzy AHP (2015)Criteria in AHP: A Systematic Review of Literature (2015)Some effects of certain communication patterns on group performance. (1951)An Experimental Application of the DELPHI Method to the Use of Experts (1963)A Group Process Model for Problem Identification and Program Planning (1971)The group polarization phenomenon. (1976)Expert Opinions in Forecasting: The Role of the Delphi Technique (2001)Forecasting: theory and practice (2022)Industrial buying and creative marketing (1967)A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)Marketing management: analysis. planning. implementation and control (2000)Web advertising: gender differences in beliefs, attitudes and behavior (2003)Involvement theory in constructing bloggers' intention to purchase travel products (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Ratio scales and category scales for a dozen perceptual continua. (1957)Theory and Methods of Scaling (1959)The analytic hierarchy process—what it is and how it is used (1987)Applications of the extent analysis method on fuzzy AHP (1996)Signals of Vulnerability in Agency-Client Relations (1980)Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Understanding, Measuring, and Using Brand Equity (1996)Exploring motivations for consumer Web use and their implications for e‐commerce (2003)Internet advertising: Is anybody watching? (2003)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Die Betriebswirtschaft (1953)Combining GIS with fuzzy multicriteria decision-making for landfill siting in a fast-growing urban region (2007)Sustainable benchmarking of supply chains: the case of the food industry (2011)Optimal siting of electric vehicle charging stations: A GIS-based fuzzy Multi-Criteria Decision Analysis (2018)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Application of the AHP in project management (2001)Best-worst multi-criteria decision-making method (2014)A review of fuzzy AHP methods for decision-making with subjective judgements (2020)A review of methods supporting supplier selection (2001)A multi-criteria intuitionistic fuzzy group decision making for supplier selection with TOPSIS method (2009)
this work references cited by second hop

References

  • 1985The Analytic Hierarchy Process15,407 cited
  • 1990How to make a decision: The analytic hierarchy process9,749 cited
  • 1971Nominal Versus Interacting Group Processes for Committee Decision-Making Effectiveness502 cited
  • 1997Advertising on the Web: Is There Response before Click-Through?351 cited
  • 1997An Application of the Analytic Hierarchy Process to the Supplier Selection Problem331 cited
  • 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM330 cited
  • 2000Analytic Hierarchy Process308 cited
  • 1994A Multicriteria Decision Model Application for Managing Group Decisions97 cited
  • 1997Analytic hierarchy process for robot selection77 cited
  • 1994Searching for a New Advertising Agency: A Client Perspective45 cited
  • 1988Selecting an industrial advertising agency33 cited
  • 1994The Advertising Agency Selection Process32 cited

Cited by

  • 2006Developing a new model for selecting public relations firms in the high‐tech industry24 cited
  • 2022Hierarchizing the Product Characteristics of Industrial Plain Sewing Machine for Making Best Purchase Decision5 cited

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