Critical Factor Analysis of Mobile Online Shopping Adoption: From Mobile Phone Users' Perspectives

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10 citations0/0 files storedInternational Conference on Computational and Information Sciences

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

With the development and popularization of Mobile Internet and smart phones, mobile online shopping as a typical application of mobile e-commerce began to rise. The evidence is from Chinese mobile phone users. The article tests the conceptual model with Theory of Planned Behavior (TPB) by Questionnaire and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The analytical results showed that satisfaction with information system, cost of service, individual innovation, perceived enjoyment, peer influence, self-efficacy, subjective norm and attitude are the critical factors influencing the adoption of mobile phone shopping. This study contributes to both research and practice by advancing our understanding of mobile online shopping adoption behavior.

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1991The theory of planned behavior 2004Validation Guidelines for IS Positivist Research 1988The Measurement of End-User Computing Satisfaction 1999Are Individual Differences Germane to the Acceptance of New Information Technologies?2002The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach 2003Technology acceptance model for wireless Internet 2003Critical factors of WAP services adoption: an empirical study 2000Determinants of e-commerce Website

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