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ArticleImplications of minimum contract durations on customer retention

Jan U. Becker2014

Article2014

Implications of minimum contract durations on customer retention

Jan U. Becker · Martin Spann · Timo Schulze

29 citations·0/0 files stored·Marketing Letters

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1981The Framing of Decisions and the Psychology of Choice 1977Estimating Nonresponse Bias in Mail Surveys 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1987Developing Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1958Social Behavior as Exchange 1985Mental Accounting and Consumer Choice

Cited by

2022Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention 2018The key role played by intermediaries in the retail insurance distribution 2022Churn in services – A bibliometric review 2024Subscriber retention management: SRM framework and future research agenda 2023From Cash to Cashless: Understanding Users’ Switching Intentions from Cash to Mobile Payment Applications

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Year2014

Typearticle

Published2014-04-02

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations29

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s11002-014-9293-2

openalex_workW2013351978

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2024

Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

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