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Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
16 references·10 citing·41 second hop
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising (2014)Effectiveness of radio spokesperson's gen…Praat: Doing Phonetics by Computer (2011)Praat: Doing Phonetics by Com…Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007)Evaluating Empirical Research…Effects of Popular Music in Advertising on Attention and Memory (2006)Effects of Popular Music in A…Introducing Phonetic Science (2005)Introducing Phonetic SciencePurchase occasion influence on the role of music in advertising (2003)Purchase occasion influence o…Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising (2003)Hearing Voices: The Impact of…Gender Issues in Advertising An oversight synthesis of research: 1970-2002 (2003)Gender Issues in Advertising …Inferring speakers’ physical attributes from their voices (2002)Inferring speakers’ physical …Narrative Music in Congruent and Incongruent TV Advertising (2000)Narrative Music in Congruent …Men's voices and women's choices (2000)Men's voices and women's choi…Refining Our Understanding of Language Attitudes (1999)Refining Our Understanding of…Las cosas del decir. Manual de análisis del discurso (1999)Las cosas del decir. Manual d…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…The Effects of Background Music in Advertising: A Reassessment (1989)The Effects of Background Mus…Contemporary Advertising (1984)Contemporary AdvertisingThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…What is this accent? Effects of accent and language in international advertising contexts (2021)What is this accent? Effects …Pitch right : the effect of vocal pitch on risk aversion (2020)Pitch right : the effect of v…Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust (2020)Heading the Right Way? The In…The Effect of Different Degrees of Regional Accentedness in Radio Commercials: An Experiment with German Consumers (2019)The Effect of Different Degre…Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation (2019)Increasing Shopper Trust in R…Gender stereotypes in original digital video advertising (2019)Gender stereotypes in origina…Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study (2018)Neural correlates of gender c…Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior (2017)Want to make me emotional? Th…The Organizational Voice (2017)The Organizational VoiceNeural effects of environmental advertising: An fMRI analysis of voice age and temporal framing (2017)Neural effects of environment…Representative design and probabilistic theory in a functional psychology. 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References

  • 2011Praat: Doing Phonetics by Computer7,862 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1984Contemporary Advertising435 cited
  • 2000Men's voices and women's choices378 cited
  • 2003Gender Issues in Advertising An oversight synthesis of research: 1970-2002347 cited
  • 1999Las cosas del decir. Manual de análisis del discurso318 cited
  • 2003Purchase occasion influence on the role of music in advertising203 cited
  • 1989The Effects of Background Music in Advertising: A Reassessment201 cited
  • 2005Introducing Phonetic Science179 cited
  • 2002Inferring speakers’ physical attributes from their voices178 cited
  • 1999Refining Our Understanding of Language Attitudes161 cited
  • 2007Evaluating Empirical Research into Music in Advertising: A Congruity Perspective149 cited
  • 2003Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising133 cited
  • 2000Narrative Music in Congruent and Incongruent TV Advertising132 cited

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  • 2006Effects of Popular Music in Advertising on Attention and Memory120 cited
  • Cited by

    • 2018Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study42 cited
    • 2017Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing39 cited
    • 2019Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation38 cited
    • 2019Gender stereotypes in original digital video advertising37 cited
    • 2017Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior34 cited
    • 2017The Organizational Voice31 cited
    • 2020Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust29 cited
    • 2021What is this accent? Effects of accent and language in international advertising contexts13 cited
    • 2020Pitch right : the effect of vocal pitch on risk aversion5 cited
    • 2019The Effect of Different Degrees of Regional Accentedness in Radio Commercials: An Experiment with German Consumers3 cited