Building Brand Byron: Early-Nineteenth-Century Advertising and the Marketing of Childe Harold's Pilgrimage

Abstract

Nicholas Mason is assistant professor of English at Brigham Young University. His publications include volume 1 of Pickering and Chatto's British Satire, 1785-1840 series and articles on Victorian theories of drunkenness and Maria Edgeworth's Belinda. He is finishing a book on the relationship between the advertising and literary systems of eighteenth-and nineteenth-century Britain.