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Shopper Response to Bundle Promotions for Packaged Goods
16 references·16 citing·38 second hopsampled
Shopper Response to Bundle Promotions for Packaged Goods (2007)Shopper Response to Bundle Promotions for…Discrete Choice Analysis (2014)Discrete Choice AnalysisDiscrete Choice Methods with Simulation (2003)Discrete Choice Methods with …The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002)Strategic Bundling of Product…Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Bundling and Competition on the Internet (2000)Bundling and Competition on t…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…The Effect of Promotion on Consumption: Buying More and Consuming It Faster (1998)The Effect of Promotion on Co…An Anchoring and Adjustment Model of Purchase Quantity Decisions (1998)An Anchoring and Adjustment M…An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…Discrete Choice Analysis (1985)Discrete Choice AnalysisEconometric Models of Probabilistic Choice (1981)Econometric Models of Probabi…Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…The Interpretation and Estimation of Cobb-Douglas Functions (1968)The Interpretation and Estima…Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention (2022)Winning your customers’ minds…Behavioral Foundations of Nested Stochastic Choice and Nested Logit (2022)Behavioral Foundations of Nes…Optimal bundling in a distribution channel in the presence of substitutability and complementarity (2020)Optimal bundling in a distrib…Joint or separate? The effect of visual presentation on imagery and product evaluation (2020)Joint or separate? The effect…Consumer Reactance to Promotional Favors (2020)Consumer Reactance to Promoti…Consumer attitude towards sales promotion techniques: a multi-country study (2019)Consumer attitude towards sal…The impact of service bundles on the mechanism through which functional value and price value affect WOM intent (2017)The impact of service bundles…Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts (2017)Something Free or Something O…Multi-unit price promotions and their impact on purchase decisions and sales (2017)Multi-unit price promotions a…Buy four get 30% off: how consumers respond to missing a quantity discount (2015)Buy four get 30% off: how con…Effect of Price‐discount Distribution in Multi‐unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue (2014)Effect of Price‐discount Dist…Pure Components versus Pure Bundling in a Marketing Channel (2013)Pure Components versus Pure B…When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations (2012)When Opposites Detract: Categ…“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets (2011)“One-deal-fits-all?” On Categ…Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions (2009)Why Bundle Discounts Can Be a…Product form bundling: Implications for marketing digital products (2008)Product form bundling: Implic…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. 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References

  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 2003Discrete Choice Methods with Simulation3,891 cited
  • 1981Econometric Models of Probabilistic Choice2,052 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1985Discrete Choice Analysis1,362 cited
  • 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing788 cited
  • 2014Discrete Choice Analysis640 cited
  • 2000Bundling and Competition on the Internet546 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 1998An Anchoring and Adjustment Model of Purchase Quantity Decisions439 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
  • 1968The Interpretation and Estimation of Cobb-Douglas Functions379 cited
  • 1998The Effect of Promotion on Consumption: Buying More and Consuming It Faster

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334 cited

Cited by

  • 2008Product form bundling: Implications for marketing digital products59 cited
  • 2011“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets55 cited
  • 2019Consumer attitude towards sales promotion techniques: a multi-country study53 cited
  • 2017Multi-unit price promotions and their impact on purchase decisions and sales51 cited
  • 2013Pure Components versus Pure Bundling in a Marketing Channel50 cited
  • 2009Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions47 cited
  • 2022Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention46 cited
  • 2020Consumer Reactance to Promotional Favors45 cited
  • 2017Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts38 cited
  • 2017The impact of service bundles on the mechanism through which functional value and price value affect WOM intent35 cited
  • 2012When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations33 cited
  • 2020Optimal bundling in a distribution channel in the presence of substitutability and complementarity32 cited
  • 2020Joint or separate? The effect of visual presentation on imagery and product evaluation27 cited
  • 2014Effect of Price‐discount Distribution in Multi‐unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue20 cited
  • 2022Behavioral Foundations of Nested Stochastic Choice and Nested Logit18 cited
  • 2015Buy four get 30% off: how consumers respond to missing a quantity discount16 cited