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Consumer Reactance to Promotional Favors · Study

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ArticleConsumer Reactance to Promotional Favors

Marco Bertini2020

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Articlebronze2020

Consumer Reactance to Promotional Favors

Marco Bertini · Aylin Aydinli

45 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1968A Theory of Psychological Reactance 1981Psychological Reactance: A Theory of Freedom and Control 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2005On the Nature of Reactance and its Role in Persuasive Health Communication 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions 1980Consumer Behavior and Psychological Reactance

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Details

Year2020

Typearticle

Published2020-05-05

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations45

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2020.03.002

openalex_workW3022737142

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