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Consumer Reactance to Promotional Favors
16 references·8 citing·45 second hop
Consumer Reactance to Promotional Favors (2020)Consumer Reactance to Promotional FavorsA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Innovations in Retail Pricing and Promotions (2011)Innovations in Retail Pricing…Psychological Reactance and Persuasive Health Communication: A Test and Extension of the Intertwined Model (2007)Psychological Reactance and P…Reactance Theory - 40 Years Later (2006)Reactance Theory - 40 Years L…On the Nature of Reactance and its Role in Persuasive Health Communication (2005)On the Nature of Reactance an…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses (2004)Reactance to Recommendations:…Consumer Response to Stockouts (2000)Consumer Response to StockoutsAn Anchoring and Adjustment Model of Purchase Quantity Decisions (1998)An Anchoring and Adjustment M…Framing the Deal: The Role of Restrictions in Accentuating Deal Value (1997)Framing the Deal: The Role of…Refinement of the Hong Psychological Reactance Scale (1996)Refinement of the Hong Psycho…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Consumer Behavior and Psychological Reactance (1980)Consumer Behavior and Psychol…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…What drives participation in green loyalty programmes? Examining reactance, guilt and staff attractiveness (2025)What drives participation in …The role of implicit theories in consumer intertemporal preference (2023)The role of implicit theories…The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue (2023)The dark side of multiunit di…Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand (2023)Don’t tell me how much to tip…Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain (2022)Impulse purchases during emer…Decoding revenge buying in retail: role of psychological reactance and perceived stress (2022)Decoding revenge buying in re…Consumer’s response to conditional promotions in retailing: An empirical inquiry (2022)Consumer’s response to condit…Seeing the Issue Differently (Or Not At All): How Bounded Ethicality Complicates Coordination Towards Sustainability Goals (2021)Seeing the Issue Differently …A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. (1958)Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity (1990)The Importance of Trust for Personalized Online Advertising (2015)Understanding Psychological Reactance (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. 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(2017)The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)The Impact of New Media on Customer Relationships (2010)Word of mouth and interpersonal communication: A review and directions for future research (2014)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Reference Price Research: Review and Propositions (2005)Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? (2008)'It's Reducing a Human Being to a Percentage' (2018)Advances in Consumer Research (2025)The case for motivated reasoning. 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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1968A Theory of Psychological Reactance4,758 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2005On the Nature of Reactance and its Role in Persuasive Health Communication1,565 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1980Consumer Behavior and Psychological Reactance648 cited
  • 2004Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses603 cited
  • 1996Refinement of the Hong Psychological Reactance Scale519 cited
  • 2000Consumer Response to Stockouts514 cited
  • 2006Reactance Theory - 40 Years Later461 cited
  • 1998An Anchoring and Adjustment Model of Purchase Quantity Decisions439 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
  • 2007Psychological Reactance and Persuasive Health Communication: A Test and Extension of the Intertwined Model329 cited

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2011
Innovations in Retail Pricing and Promotions
309 cited

Cited by

  • 2022Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain34 cited
  • 2022Decoding revenge buying in retail: role of psychological reactance and perceived stress30 cited
  • 2022Consumer’s response to conditional promotions in retailing: An empirical inquiry25 cited
  • 2021Seeing the Issue Differently (Or Not At All): How Bounded Ethicality Complicates Coordination Towards Sustainability Goals20 cited
  • 2023Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand17 cited
  • 2025What drives participation in green loyalty programmes? Examining reactance, guilt and staff attractiveness14 cited
  • 2023The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue11 cited
  • 2023The role of implicit theories in consumer intertemporal preference4 cited