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Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
0 references·11 citing·40 second hop
Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry (1993)Marketing Research Activity and Company P…How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor (2018)How guanxi networking matters…Exploring the success factors for examining the potential of manufacturing system output (2018)Exploring the success factors…The journey from market orientation to firm performance (2010)The journey from market orien…Strategic marketing in action (2007)Strategic marketing in actionShelter in the storm: marketing strategy as moderated by the hostile environment (2005)Shelter in the storm: marketi…Acquiring relevant knowledge for foreign market entry: the role of overseas trade missions (2004)Acquiring relevant knowledge …Export information use in small and medium‐sized industrial companies (2003)Export information use in sma…MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT (2002)MANAGERS' KNOWLEDGE OF MARKET…Thriving on Turbulence (1999)Thriving on TurbulenceExport information acquisition modes: measure development and validation (1999)Export information acquisitio…Market research companies and new product development tools (1998)Market research companies and…Self-Reports in Organizational Research: Problems and Prospects (1986)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Interaction between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context (2000)Market Orientation: An Iterative Process of Customer and Market Engagement (2007)Exploring the linear and quadratic effects of customer and competitor orientation on export performance (2013)Coefficient Alpha and the Internal Structure of Tests (1951)Scale Development : Theory and Applications (1991)Alternative Ways of Assessing Model Fit (1992)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Institutions and organizations (1995)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The impact of internal and external market orientation on performance in local public organisations (2012)Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception (2018)Relating entrepreneurial orientation with operational responsiveness (2019)Principles and Practice of Structural Equation Modeling (1998)Two-dimensional analysis of the influence of strategic networking on entrepreneurial orientation and business performance among SMEs (2016)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation (2005)The influence of export information use on export knowledge and performance (2005)The Export Information System: An Empirical Investigation of Its Antecedents and Performance Outcomes (2013)Organizational Strategy, Structure, and Process (1978)Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types (1983)Managing brand equity : capitalizing on the value of a brand name. (1991)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)How Do Companies Interact (1986)Small High-Technology Firms and International High-Technology Markets (2000)Advertising as Information (1974)Market Orientation: Antecedents and Consequences (1993)Winning at new products : accelerating the process from idea to launch (2001)Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers (2020)The robustness of test statistics to nonnormality and specification error in confirmatory factor analysis. (1996)Sectoral systems of innovation and production (2002)Business Research Methods (2022)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Do control mechanisms always promote collaborative performance: the role of formal institutions and business ties (2020)How to improve new product performance through customer relationship management and product development management: evidence from China (2020)
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  • 1999Export information acquisition modes: measure development and validation67 cited
  • 2010The journey from market orientation to firm performance61 cited
  • 1999Thriving on Turbulence49 cited
  • 2018How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor40 cited
  • 2003Export information use in small and medium‐sized industrial companies39 cited
  • 2002MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT39 cited
  • 1998Market research companies and new product development tools38 cited
  • 2004Acquiring relevant knowledge for foreign market entry: the role of overseas trade missions37 cited
  • 2018Exploring the success factors for examining the potential of manufacturing system output19 cited
  • 2005Shelter in the storm: marketing strategy as moderated by the hostile environment16 cited
  • 2007Strategic marketing in action12 cited

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