References

• 1980Toward a positive theory of consumer choice5,574 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1999Mental accounting matters3,344 cited
• 1985The psychology of sunk cost2,579 cited
• 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
• 1976Knee-deep in the big muddy: a study of escalating commitment to a chosen course of action2,065 cited
• 1981The Escalation of Commitment To a Course of Action1,692 cited
• 1959The effect of severity of initiation on liking for a group.1,296 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1986Escalating Commitment to a Course of Action: A Reinterpretation350 cited
• 1995Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Mental Accounting345 cited
• 2001The mental accounting of sunk time costs: why time is not like money342 cited
• 1990Throwing good money after bad: The effect of sunk costs on the decision to escalate commitment to an ongoing project.338 cited
• 1975Factors affecting entrapment in waiting situations: The Rosencrantz and Guildenstern effect.