SUSTAINED PRODUCT INNOVATION IN LARGE, MATURE ORGANIZATIONS: OVERCOMING INNOVATION-TO-ORGANIZATION PROBLEMS.

1996-10-01articleAcademy of Management Journal1,153 citationsclosed

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Innovation and Knowledge Management Business Strategies and Innovation Organizational Management and Leadership

Abstract

We examined problems with sustained product innovation in 15 firms that averaged 96 years of age, 54,000 employees, and $9.4 billion in annual revenues. Findings reveal that the inability to connec...

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