How organisational image affects employee attitudes

Olivier Herrbach · Karim Mignonac

122 citations0/0 files storedHuman Resource Management Journal

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Job Satisfaction and Organizational Behavior Employer Branding and e-HRM Corporate Identity and Reputation

Abstract

Organisational image has mostly been studied using an external perspective focused on strategy and marketing issues. Given its salience in employees' symbolic environment, however, image may also have internal as well as external consequences. Yet, the potential impact of image on internal HR aspects has received only pminimal interest from researchers. This article presents the results of a study that explored the impact of perceived external prestige (PEP) on three individual outcomes: job satisfaction, affective organisational commitment and affective well‐being at work. It is based on a survey of 527 French managers. The findings show that all individual outcomes are related to PEP. Moreover, it was found that the impact of corporate image on some of the outcomes was stronger for individuals working in sales/marketing than for other employees.

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References

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