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The marketing of services: an approach

5 references·4 citing·32 second hop

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References

1967Industrial buying and creative marketing994 cited
1960Marketing definitions : a glossary of marketing terms217 cited
1962Industrial Marketing: Cases and Concepts157 cited
1972The marketing of professional services141 cited
2016Fundamentals of marketing96 cited

Cited by

2013Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences41 cited
2023A Comparative Analysis of the Service Quality in Public and Private Company Telecommunication Services27 cited
2005Communication of brand personality by some top business schools online17 cited
1997A Lesson in Entrepreneurial Marketing from the Public Sector16 cited

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