Understanding new technology adoption in the apparel and footwear industry within a social framework: a case of rapid prototyping technology

Abstract

This study explores the current phenomenon of user-technology negotiation associated with new technology adoption in the apparel and footwear industry. A theoretical framework was proposed as a construct, and a case study was performed to evaluate the proposed framework. In partnership with a world leading footwear company, its newly patented prototyping technology, named the virtual sampling system (VSS), was used to generate empirical data. A web survey was administered to the employees and quantitative analysis was performed to assess the relationships among the study variables. Frequency of use was the most determinant external variable to identify relative social groups to categorise the technology users by the levels of their initial expectation of the technology, satisfaction with training sessions, and evaluations of the company's performance with the use of the technology. Based on the case study findings, a strategy for increasing the efficiency of internal communications was suggested to the participant company.

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