THE CONSTRUCT OF AROUSAL IN COMMUNICATION RESEARCH

William G. Christ

19 citations0/0 files storedHuman Communication Research

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Communication Studies and Media Media Studies and Communication Media Influence and Health

Abstract

The construct of arousal is pivotal to those who investigate the relationship between emotions and communication. This study seeks to compare Zillmann's and Mehra-bian's concepts of arousal in order to identify common ground between the theorists. The goal is, through such commonalities, to provide a more complete and useful framework for understanding arousal's role in communication. This common framework is important to those researchers who find merit in both Zillmann's and Mehrabian 's theories, important to those in the field who look for an understanding of human communication from a variety of viewpoints.

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References

1980A circumplex model of affect.1957The Measurement of Meaning 1974An approach to environmental psychology 1966Psychological stress and the coping process 1960Conflict, arousal, and curiosity.1944Principles of Behavior 1884II.—WHAT IS AN EMOTION ?1952Handbook of Experimental Psychology

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1991Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials 1989The Nature of Arousal and Nonverbal Indices 2012The Impact of Subjective Camera in Sports on Arousal and Enjoyment

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