An Exploratory Study on the Balanced Scorecard Model of Social Enterprise

Abstract

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit‐based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure “where we are now” and “where to aim for next”. It prescribes a plan for translating “vision” and “strategy” into concrete action across four perspectives at different stages, depending on the business. These perspectives are “financial”, “customer”, “internal processes” and “learning and growth”, each of which is connected by cause‐and‐effect relationships that reflect the firm’s strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders’ financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, supplier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

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