Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effects of Product Trial on Consumer Expectations, Demand, and Prices

14 references·16 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1969Rules for Ordering Uncertain Prospects1,757 cited
1969The Efficiency Analysis of Choices Involving Risk1,416 cited
1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
1979Disconfirmation of consumer expectations through product trial.551 cited
2008Defensive Marketing Strategies363 cited
1972Consumer Expectations, Product Performance, and Perceived Product Quality347 cited
1979Conceptual and Methodological Issues in Consumer Satisfaction Research336 cited
1950Pricing Policies for New Products250 cited
1977A Bayesian Approach to the Production of Information and Learning by Doing239 cited
1983Optimal Pricing of Experience Goods212 cited
1981Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention212 cited
1970The Dissonance Model in Post-Decision Product Evaluation148 cited

Cited by

2007A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

290 cited

2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited

2010Consumer Expectations and Culture: The Effect of Belief in Karma in India116 cited

2007The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation87 cited

2013Consumer Learning and Time-Locked Trials of Software Products72 cited

2012User adoption and purchasing intention after free trial: an empirical study of mobile newspapers63 cited

2018Selling Innovative Products in the Presence of Externalities45 cited

2011Exogenous Learning, Seller-Induced Learning, and Marketing of Durable Goods35 cited

2020Bargaining over Data: When Does Making the Buyer More Informed Help?33 cited

1994Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers24 cited

2011The impact of trial on technology adoption: the case of mobile TV23 cited

2006Consumers' expenditures and perceived price fairness21 cited

2023Benefits of sourcing alternative inputs of manufacturers for suppliers21 cited

2016Trial or No Trial: Supplying Costly Signals to Improve Profits*20 cited

2010Attitudinal perspectives for predicting churn19 cited

2006An Experimental and Analytical Study of On-Line Digital Music Sampling Strategies17 cited