Retail buyers’ perceptions of quick response systems

Abstract

Quick response (QR) systems are being implemented by retail firms at an ever quickening pace throughout the USA. While dramatic changes occur throughout the retail company adopting QR strategies, it is the buyers and buyers’ assistants that are more affected by these changes than other executives in the retail firm. Therefore, the purpose of this study was to investigate the perceptions, attitudes and opinions of retail buyers toward QR. Over 200 buyers from leading department and specialty store firms that have implemented, or are beginning to implement, QR participated. In general, the findings indicated that buyers had a positive view of QR systems; felt QR would save them time but not reduce the number of buyers currently employed; and that they used technology as an integral part of their job. The study also found several significant factors describing buyers’ perceptions of QR that were related to the size of their organization.

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