The impact of vendor incentives on Quick Response

Larry C. Giunipero · Susan S. Fiorito · Dawn H. Pearcy · Lisa Dandeo

34 citations0/0 files storedThe International Review of Retail Distribution and Consumer Research

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Quality and Supply Management Supply Chain and Inventory Management Collaboration in agile enterprises

Abstract

Quick Response (QR) is an important business strategy that was initiated in the mid 1980s to deal with competition, slow growth, and reduced margins in the apparel industry. The purpose of this paper was to explore QR strategies focusing on the development of vendor partnerships. A vendor partnership model of QR implementation and channel relationships was developed using an exploratory sample of US retail firms. The model was tested using correlation analysis. Major findings indicated that these firms gave vendors incentives to adopt QR and that firms having more advanced QR programmes perceived fewer problems than those with less advanced programmes. A partial relationship was found between QR and improved financial performance. Finally, the length of time firms had been practicing QR did not guarantee a more advanced QR programme.

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References

1996Supply Chain Management: Relationships, Chains and Networks 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework 1990Made in America: Regaining the Productive Edge 1999A Stitch in Time: Lean Retailing and the Transformation of Manufacturing—Lessons from the Apparel and Textile Industries 1999A Stitch In Time 1999Quick Response: Managing the Supply Chain to Meet Consumer Demand 1996Purchasing's Role in Supply Chain Management 1997The Relationship Between EDI and Supplier Reliability

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