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EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH
6 references·2 citing·29 second hop
EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH (1988)EVALUATING CROSS‐NATIONAL SALES PROMOTION…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Sales promotion essentials (1987)Sales promotion essentialsThe Globalization of Advertising (1984)The Globalization of Advertis…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSMarketing communications (1983)Marketing communicationsEffect of National Identity on Multinational Promotional Strategy in Europe (1976)Effect of National Identity o…Enhancing food promotion in the supermarket industry (2006)Enhancing food promotion in t…A Model of Managerial Response to Sales Promotions (2000)A Model of Managerial Respons…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Culture's Consequences: International Differences in Work-Related Values (1981)The Danger of "Local" International Advertising (1967)International business and multinational enterprises (1973)How Global Companies Win Out (1982)International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers (1999)Cultural Values Reflected in Arab and American Television Advertising (2007)Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)The Use of Pledges to Build and Sustain Commitment in Distribution Channels (1992)The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships (1997)The hidden agenda: emotions in grocery shopping (2012)Sales promotion and the purchasing behavior of food consumers (2019)The Influence of Source Credibility on Communication Effectiveness (1951)Understanding Media: The Extensions of Man (1964)Managing the Sales Promotion Mix (1999)The structure and function of communication in society (2007)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-Adaptation (2006)The Effectiveness of Tensile Pricing Tactics in the Advertising of Services (2000)Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale (2009)Short-term subsidies and seller type: A health products experiment in Uganda (2018)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1976Effect of National Identity on Multinational Promotional Strategy in Europe113 cited
  • 1984The Globalization of Advertising52 cited
  • 1987Sales promotion essentials33 cited
  • 1983Marketing communications33 cited

Cited by

  • 2006Enhancing food promotion in the supermarket industry18 cited
  • 2000A Model of Managerial Response to Sales Promotions13 cited

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