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Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations
16 references·0 citing·41 second hop
Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations (2015)Brand Discrimination: An Implicit Measure…Attitude Strength (2014)Attitude StrengthBrand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Social psychology: handbook of basic principles (2008)Social psychology: handbook o…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…An inkblot for attitudes: Affect misattribution as implicit measurement. (2005)An inkblot for attitudes: Aff…The Concept of Validity. (2004)The Concept of Validity.Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Multiple resources and performance prediction (2002)Multiple resources and perfor…The Go/No-Go Association Task (2001)The Go/No-Go Association TaskThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Social psychology: handbook of basic principles (1997)Social psychology: handbook o…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Imagery and Verbal Processes (1972)On the economy of the human-processing system. (1979)Multiple Resources and Mental Workload (2008)Situation Awareness, Mental Workload, and Trust in Automation: Viable, Empirically Supported Cognitive Engineering Constructs (2008)Imagery and Verbal Processes (2013)State of science: mental workload in ergonomics (2014)Experimental psychology. (1954)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)Fear and Loathing across Party Lines: New Evidence on Group Polarization (2014)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Self-reports: How the questions shape the answers. (1999)Role congruity theory of prejudice toward female leaders. (2002)Political conservatism as motivated social cognition. (2003)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Framing Theory (2007)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.5,815 cited
  • 2008Social psychology: handbook of basic principles5,473 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Social psychology: handbook of basic principles4,895 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2002Multiple resources and performance prediction2,620 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2004The Concept of Validity.1,730 cited
  • 2005An inkblot for attitudes: Affect misattribution as implicit measurement.1,370 cited
  • 2014Attitude Strength1,287 cited
  • 2008Handbook of consumer psychology1,195 cited

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  • 2001The Go/No-Go Association Task1,110 cited
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