Article1981

Marketing Courses Required for Marketing Majors

12 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Information Systems Education and Curriculum Development

Abstract

Responding to the educational needs of marketing students is a challenging task for marketing educators. This article discusses current trends and reviews both the undergraduate and graduate programs. Courses which should be required are sug gested.

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1971Social Marketing: An Approach to Planned Social Change 1973A Model of Industrial Buyer Behavior 1971Marketers' Attitudes toward the Marketing Concept 1971The Faltering Marketing Concept

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1988Specialization in Marketing Curricula

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