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Specialization in Marketing Curricula

5 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Information Systems Education and Curriculum Development

Abstract

This study examines the pros and cons of curricula in which students specialize in particular subfields within the marketing discipline. The results of a survey of marketing programs are presented, with insights into the characteristics of specialization programs. Suggestions are offered for educational institutions considering such marketing curriculum specialization.

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1985The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure 1984The Marketing Curriculum: A Decade of Change 1981The Preparation of Future Marketing Managers 1984Marketing Curriculum Development: Model and Application 1979Matching the Marketing Curriculum To Market Needs 1981Marketing Courses Required for Marketing Majors 1981Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context

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