Promoting the Marketing Major and Marketing Careers to College Students: A Framework

Carol H. Anderson · John H. Summey · Edith S. Summey

7 citations0/0 files storedJournal of Education for Business

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Management and Marketing Education Marketing and Advertising Strategies Higher Education and Employability

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(1991). Promoting the Marketing Major and Marketing Careers to College Students: A Framework. Journal of Education for Business: Vol. 66, No. 5, pp. 260-266.

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1992Developments in Marketing Science 2011COLLEGE AND THE UNIVERSITY 1981Consumer Buying Roles in College Choice: Parents' and Students' Perceptions.1985The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure 1987Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments 1982Attitudes of Practitioners and Students Toward Marketing 1984Marketing Curriculum Development: Model and Application 1982Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

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