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Promoting the Marketing Major and Marketing Careers to College Students: A Framework
8 references·0 citing·27 second hop
Promoting the Marketing Major and Marketing Careers to College Students: A Framework (1991)Promoting the Marketing Major and Marketi…COLLEGE AND THE UNIVERSITY (2011)COLLEGE AND THE UNIVERSITYDevelopments in Marketing Science (1992)Developments in Marketing Sci…Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments (1987)Marketing Majors' Satisfactio…The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure (1985)The Views of Marketing Recrui…Marketing Curriculum Development: Model and Application (1984)Marketing Curriculum Developm…Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework (1982)Toward Greater Responsiveness…Attitudes of Practitioners and Students Toward Marketing (1982)Attitudes of Practitioners an…Consumer Buying Roles in College Choice: Parents' and Students' Perceptions. (1981)Consumer Buying Roles in Coll…1979 educators' conference proceedings (1979)The Mass Lecture Section: An Individualized Approach to Instructional Design (1986)Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program (1998)Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints (2013)Basic studies in social psychology (1965)From the Student Perspective: Why Enroll in an Introductory Marketing Course? (1997)Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism (2000)A Model of Student College Choice (1981)Strategic Planning for Higher Education (1981)Marketing-Based Strategies for Recruiting Business Students in the Next Century (1995)Graduate Satisfaction with University and Perceived Employment Preparation (2000)Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia (2004)College and University 1975–1986 (2023)Social Marketing: An Approach to Planned Social Change (1971)Marketing for nonprofit organizations (2008)Tips from Top Advertising Executives: Implications for Advertising Education (1990)Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage (1993)Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters (1996)Dropouts from higher education: An interdisciplinary review and synthesis (1970)Different Strokes in the Applicant Pool (1982)First-Generation College Students (2004)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A comprehensive framework for service quality: an investigation of critical conceptual and measurement issues through a longitudinal study (2000)Psychological Implications of Customer Participation in Co-Production (2003)Early Awareness of College Financial Aid: Does It Expand Choice? (1993)First-generation college students: Characteristics, experiences, and cognitive development (1996)Differences in College Choice Criteria Between Deciding Students and Their Parents (2000)
this work references cited by second hop

References

  • 1992Developments in Marketing Science584 cited
  • 2011COLLEGE AND THE UNIVERSITY226 cited
  • 1981Consumer Buying Roles in College Choice: Parents' and Students' Perceptions.70 cited
  • 1985The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure36 cited
  • 1987Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments30 cited
  • 1982Attitudes of Practitioners and Students Toward Marketing15 cited
  • 1984Marketing Curriculum Development: Model and Application14 cited
  • 1982Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework8 cited

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