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Strategic Planning for Higher Education · Study

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ArticleStrategic Planning for Higher Education

Philip Kotler1981

Article1981

Strategic Planning for Higher Education

Philip Kotler · Patrick E. Murphy

328 citations·0/0 files stored·The Journal of Higher Education

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Organizational Strategy and Culture Higher Education Governance and Development Strategic Planning and Analysis

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References

1996Journal of higher education 1975Management. Tasks, Responsibilities, Practices.1974Management—Tasks, responsibilities, practices 1999Strategy and structure

Cited by

2006Journal of Institutional Research 1994Strategic Planning in Higher Education 1996Organizational Culture and Effectiveness in Higher Education: A Test of the “Culture Type” and “Strong Culture” Hypotheses 1984Successful Strategic Management in Small Private Colleges 2005The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought 1999Institutional Adaptation: Demands for Management Reform and University Administration 2010Patterns of strategies in Swiss higher education institutions 2015A Framework for Integrating Cultural Competency into the Curriculum of Public Administration Programs

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Details

Year1981

Typearticle

Published1981-09-01

VenueThe Journal of Higher Education

ISSN-L0022-1546

Languageen

Citations328

Files0 public / 0

ShelfOrganizational Strategy and Culture

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doi10.1080/00221546.1981.11778119

openalex_workW2018444522

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