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Specialization in Marketing Curricula
7 references·0 citing·24 second hop
Specialization in Marketing Curricula (1988)Specialization in Marketing CurriculaThe Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure (1985)The Views of Marketing Recrui…The Marketing Curriculum: A Decade of Change (1984)The Marketing Curriculum: A D…Marketing Curriculum Development: Model and Application (1984)Marketing Curriculum Developm…The Preparation of Future Marketing Managers (1981)The Preparation of Future Mar…Marketing Courses Required for Marketing Majors (1981)Marketing Courses Required fo…Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context (1981)Conceptualization vs. Vocatio…Matching the Marketing Curriculum To Market Needs (1979)Matching the Marketing Curric…1979 educators' conference proceedings (1979)The Mass Lecture Section: An Individualized Approach to Instructional Design (1986)Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program (1998)Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints (2013)Marketers' Attitudes toward the Marketing Concept (1971)Social Marketing: An Approach to Planned Social Change (1971)A Model of Industrial Buyer Behavior (1973)Careers and Noncommunication: The Case of Academic and Applied Marketing Research (1976)Applying Marketing Techniques to Improve Students' Perceptions of Marketing (1988)The Higher Learning in America (1999)The Nature and Scope of Marketing (1976)Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior (1981)Marketing, Strategic Planning and the Theory of the Firm (1982)Product and pricing courses are underrepresented in undergraduate marketing curricula (1995)Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law (2000)Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills (2005)An industrywide study of programed instruction. (1965)Marketing Educators' Views Regarding the Introductory Marketing Course (1989)Tips from Top Advertising Executives: Implications for Advertising Education (1990)Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage (1993)Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters (1996)Specialization and the MBA: Is the Broad MBA Passé? (1986)From the Student Perspective: Why Enroll in an Introductory Marketing Course? (1997)Required and Elective Marketing Courses: How Far Have We Come in Twenty Years? (1998)
this work references cited by second hop

References

  • 1985The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure36 cited
  • 1984The Marketing Curriculum: A Decade of Change25 cited
  • 1981The Preparation of Future Marketing Managers17 cited
  • 1984Marketing Curriculum Development: Model and Application14 cited
  • 1979Matching the Marketing Curriculum To Market Needs13 cited
  • 1981Marketing Courses Required for Marketing Majors12 cited
  • 1981Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context11 cited

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