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Marketing Courses Required for Marketing Majors
4 references·1 citing·16 second hop
Marketing Courses Required for Marketing Majors (1981)Marketing Courses Required for Marketing …A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…The Faltering Marketing Concept (1971)The Faltering Marketing Conce…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Marketers' Attitudes toward the Marketing Concept (1971)Marketers' Attitudes toward t…Specialization in Marketing Curricula (1988)Specialization in Marketing C…The Preparation of Future Marketing Managers (1981)The Marketing Curriculum: A Decade of Change (1984)The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure (1985)Making the marketing concept work (1959)Market orientation, service quality and business profitability: a conceptual model and empirical evidence (1998)A synthesis of contemporary market orientation perspectives (2001)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)The evolving marketing concept, competitive intensity and organizational performance (1987)The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions (1998)Implementing a Customer Orientation: Extension of Theory and Application (2003)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)
this work references cited by second hop

References

  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1971Marketers' Attitudes toward the Marketing Concept207 cited
  • 1971The Faltering Marketing Concept200 cited

Cited by

  • 1988Specialization in Marketing Curricula5 cited

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