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The evolving marketing concept, competitive intensity and organizational performance · Study

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ArticleThe evolving marketing concept, competitive intensity and organizational performance

Robert F. Lusch1987

Article1987

The evolving marketing concept, competitive intensity and organizational performance

Robert F. Lusch

187 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Ethics in Business and Education Organizational Strategy and Culture

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References

1980Significance tests and goodness of fit in the analysis of covariance structures.1990Industrial market structure and economic performance 1972A Generic Concept of Marketing 1980Distribution Channels as Political Economies: A Framework for Comparative Analysis 1979Toward a Concept of Domesticated Markets 1960The Marketing Revolution 1986The Marketing Concept: What It Is and What It Is Not 1982Marketing, Strategic Planning and the Theory of the Firm

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2001A synthesis of contemporary market orientation perspectives 2002Managing Organizational Knowledge by Diagnosing Intellectual Capital: Framing and Advancing the State of the Field 1997Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms 2005Market orientation and performance: a meta‐analysis 1991Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firms

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1996Conceptual foundations of marketing and marketing theoryarticle · 8 shared references 1997The Market Orientation Construct: Measurement and Scaling Issuesarticle · 6 shared references 1996In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketingarticle · 6 shared references 1986The Politics of Marketing: Analyzing the Parallel Political Marketplacearticle · 6 shared references 1995Life begins at 40?article · 5 shared references 1990THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATIONarticle · 5 shared references

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Year1987

Typearticle

Published1987-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations187

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02722166

openalex_workW1992816487

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2000

The Antecedents and Consequences of Market Orientation in Australia

1997Standardization of international marketing strategy by firms from a developing country

2003Determining the scope and impact of market orientation profiles on strategy implementation and performance