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The evolving marketing concept, competitive intensity and organizational performance

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References

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Cited by

2001A synthesis of contemporary market orientation perspectives370 cited
2002Managing Organizational Knowledge by Diagnosing Intellectual Capital: Framing and Advancing the State of the Field297 cited

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1997

Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms

257 cited

2005Market orientation and performance: a meta‐analysis249 cited

1991Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firms223 cited

2000The Antecedents and Consequences of Market Orientation in Australia213 cited

1997Standardization of international marketing strategy by firms from a developing country191 cited

2003Determining the scope and impact of market orientation profiles on strategy implementation and performance178 cited

1997Market orientation and performance: the moderating effects of product and customer differentiation175 cited

1996Global strategy: a review and an integrated conceptual framework170 cited

2006Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance163 cited

2005Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations157 cited

1997The Market Orientation Construct: Measurement and Scaling Issues152 cited

1998Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?143 cited

1998Export performance: success determinants for New Zealand manufacturing exporters142 cited

2000Development of market orientation and competitiveness of Ukrainian firms134 cited