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Making mass customization happen: Strategies for the new competitive realities
0 references·16 citing·54 second hop
Making mass customization happen: Strategies for the new competitive realities (1993)Making mass customization happen: Strateg…The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image (2024)The relationship between CRM,…The Idea of Mass Customization in the Door Industry Using the Example of the Company Porta KMI Poland (2020)The Idea of Mass Customizatio…Implementing configurators to enable mass customization in the Engineer-to-Order industry: a multiple case study research (2020)Implementing configurators to…Determinants for order-fulfilment strategies in engineer-to-order companies: Insights from the machinery industry (2020)Determinants for order-fulfil…Value analysis for customizable modular product platforms: theory and case study (2019)Value analysis for customizab…Pricing and inventory decisions in a dual-channel supply chain with learning and forgetting (2019)Pricing and inventory decisio…From Phonebloks to Google Project Ara. 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  • 2000Satisfaction, sacrifice, surprise:104 cited
  • 2011Developing the value perception of the business customer through service modularity81 cited
  • 2024The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image80 cited
  • 2007Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks62 cited
  • 2019Pricing and inventory decisions in a dual-channel supply chain with learning and forgetting55 cited
  • 2020Determinants for order-fulfilment strategies in engineer-to-order companies: Insights from the machinery industry34 cited
  • 2014Product development practices, manufacturing practices, and performance: A mediational perspective32 cited
  • 2019Value analysis for customizable modular product platforms: theory and case study31 cited
  • 2011Comparison of mass customization and generative customization in mass markets27 cited
  • 2015A Survey of Mass Customization in Practice25 cited
  • 2020Implementing configurators to enable mass customization in the Engineer-to-Order industry: a multiple case study research22 cited
  • 2014The role of coordinated marketing-operations strategy in services22 cited
  • 2020The Idea of Mass Customization in the Door Industry Using the Example of the Company Porta KMI Poland

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20 cited
  • 2011A conceptual framework of generative customization as an approach to product innovation and fulfillment19 cited
  • 2007Defects tracking matrix for mass customization production based on house of quality17 cited
  • 2016From Phonebloks to Google Project Ara. A Case Study of the Application of Sustainable Mass Customization17 cited