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New Essays in Marketing Theory · Study

WorkNew Essays in Marketing Theory

C. Robert Patty1972

Work1972

New Essays in Marketing Theory

C. Robert Patty · George Fisk

56 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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1995A model of internal marketing for building and sustaining a competitive service advantage 2017Improving power position with regard to non-mediated power sources – The supplier's perspective 1990Toward a Theory of Structural Change and Evolution in Marketing Channels 2007Purchase decision-making within professional consumer services 1999Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making 1973Power and influence structures in distribution channels 1985Just-In-Time Inventory Control: A Subset of Channel Management 1998Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions

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Year1972

Typeother

Published1972-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations56

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250432

openalex_workW2014314976

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