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• 1995A model of internal marketing for building and sustaining a competitive service advantage67 cited
• 2017Improving power position with regard to non-mediated power sources – The supplier's perspective66 cited
• 1990Toward a Theory of Structural Change and Evolution in Marketing Channels44 cited
• 2007Purchase decision-making within professional consumer services40 cited
• 1999Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making40 cited
• 1973Power and influence structures in distribution channels33 cited
• 1998Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions26 cited
• 1985Just-In-Time Inventory Control: A Subset of Channel Management26 cited
• 2005Relationship Marketing Management23 cited
• 1985Organisational Decision Making and Industrial Marketing20 cited
• 1977Lateral influences and vertical authority in organizational buying15 cited
• 1992Issues and Problems in the Development of Contemporary Macromarketing Knowledge14 cited
• 2011Reflections on the history of marketing thought and theory development13 cited
• 2018Marketing’s identity crisis: it’s complicated