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Managing R&D-marketing integration in the new product development process · Study

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ArticleManaging R&D-marketing integration in the new product development process

X. Michael Song1996

Article1996

Managing R&D-marketing integration in the new product development process

X. Michael Song · Sabrina M. Neeley · Yuzhen Lisa Zhao

155 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Team Dynamics and Performance Product Development and Customization

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process 1967Relationship of Centralization to Other Structural Properties 1982Factors Affecting the Use of Market Research Information: A Path Analysis 1997The Determinants of Japanese New Product Successes 1992Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams 1969Routine Technology, Social Structure, and Organization Goals

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2006A cross-national investigation of the R&D–marketing interface in the product innovation process 2007Can a good organizational climate compensate for a lack of top management commitment to new product development?2007Interpersonal trust between marketing and R&D during new product development projects 2006Best new product development and management practices in the Korean high-tech industry 2003The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

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Year1996

Typearticle

Published1996-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations155

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/s0019-8501(96)00069-7

openalex_workW2014487545

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