Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Managing R&D-marketing integration in the new product development process

14 references·16 citing·50 second hop

FromToDepth

this work references cited by second hop

References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
1967Relationship of Centralization to Other Structural Properties786 cited
1982Factors Affecting the Use of Market Research Information: A Path Analysis618 cited
1997The Determinants of Japanese New Product Successes561 cited
1992Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams560 cited
1969Routine Technology, Social Structure, and Organization Goals559 cited
1990An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects410 cited
1988Managing Relations Between R&D and Marketing in New Product Development Projects386 cited
1984Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output234 cited
1981Disharmony between R&D and marketing186 cited
1990Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates162 cited
1992The R&D-marketing interface in Japanese high-technology firms

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

162 cited

Cited by

2006A cross-national investigation of the R&D–marketing interface in the product innovation process150 cited
2007Can a good organizational climate compensate for a lack of top management commitment to new product development?145 cited
2007Interpersonal trust between marketing and R&D during new product development projects144 cited
2006Best new product development and management practices in the Korean high-tech industry118 cited
2003The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry113 cited
2008New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type104 cited
2015Organizational antecedents of cross-functional coopetition: The impact of leadership and organizational structure on cross-functional coopetition104 cited
2009Successful Patterns of Internal SME Characteristics Leading to High Overall Innovation Performance102 cited
1998Combining technology and corporate strategy in small high tech firms79 cited
2009Theoretical lenses and domain definitions in innovation research71 cited
2019How to achieve cost savings and strategic performance in purchasing simultaneously: A knowledge-based view67 cited
2010Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia63 cited
2005Marketing/R&D integration in the pharmaceutical industry63 cited
2012Organizing in the context of global project-based firm—The case of sales–operations interface61 cited
2008Integration and knowledge sharing: transforming to long‐term competitive advantage59 cited
2013International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies54 cited