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Branding activities of a micro industrial services company
16 references·1 citing·38 second hop
Branding activities of a micro industrial services company (2013)Branding activities of a micro industrial…Service Management and Marketing (2011)Service Management and Market…What passes as a rigorous case study? (2008)What passes as a rigorous cas…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Do Satisfied Customers Buy Mo…Case Study Research (2004)Case Study ResearchEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Customer contributions and roles in service delivery (1997)Customer contributions and ro…The Art of Case Study Research (1996)The Art of Case Study ResearchThe Active Interview (1995)The Active InterviewBuilding Strong Brands (1995)Building Strong BrandsHandbook of Qualitative Research (1994)Handbook of Qualitative Resea…Organizing Successful Co-Marketing Alliances (1993)Organizing Successful Co-Mark…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Case Study Research: Design and Methods (1984)Case Study Research: Design a…SMEs and Marketing: A Systematic Literature Review (2016)SMEs and Marketing: A Systema…Naturalistic inquiry (1985)Case Study Research: Design and Methods (1991)Case Study As a Research Method (2007)Open innovation: The next decade (2014)Research Methods in Business Studies (2020)Employee reactions to job characteristics. (1971)Toward Transformation in Social Knowledge (1982)Organizational Ecology. (1990)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Customer engagement: the construct, antecedents, and consequences (2016)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Determining Validity in Qualitative Inquiry (2000)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Five Misunderstandings About Case-Study Research (2004)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Handbook of Interview Research (2001)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)Collecting and Interpreting Qualitative Materials (2012)
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  • 2005Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context945 cited

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  • 2016SMEs and Marketing: A Systematic Literature Review239 cited