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Advertising: the Magic System
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  • 2000The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising236 cited
  • 2009Emotions, Imagination and Consumption208 cited
  • 2008Prehistories of Commodity Branding178 cited
  • 2004Conceptualizing economies and their geographies: spaces, flows and circuits146 cited
  • 2004Toward a Critical Theory of Untidy Geographies: The Spatiality of Emotions in Consumption and Production138 cited
  • 1999Once-upon-a-Time in the Commodity World: An Unofficial Guide to Mall ofAmerica128 cited
  • 2007Asianizing K‐pop: production, consumption and identification patterns among Thai youth111 cited
  • 2005Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising109 cited
  • 2011Magical Thinking and Consumer Coping107 cited
  • 2003"Very Bombay": Contending with the Global in an Indian Advertising Agency91 cited
  • 2020Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing63 cited
  • 2009Cultural Pragmatists? Student Perspectives on Learning Culture at a Business School62 cited
  • 2010Photography: the key concepts53 cited
  • 2014Editorial introduction: The sociology of hope in contexts of health, medicine, and healthcare

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50 cited
  • 2013Your ad here: the cool sell of guerrilla marketing45 cited
  • 2020The Interplay between Advertising and Society: An Historical Analysis44 cited