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Using Marketing Simulations for Teaching and Learning

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2013Constructing Effective Simulations of the European Union for Teaching: Realising the Potential48 cited
2009Information Technology‐based Innovation in International Marketing Education: An Exploration of Two Learning Environments16 cited
2009Using the markstrat business simulation to develop strategic management behaviours6 cited
2011Evolução do ensino de marketing: um breve histórico5 cited