Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Integrated measures of sales, merchandising, and distribution

6 references·15 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1997Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model152 cited
1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data131 cited
1996Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data107 cited
1997Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model86 cited
1991There Is No Aggregation Bias: Why Macro Logit Models Work65 cited
1996Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data59 cited

Cited by

2023Demand forecasting for fashion products: A systematic review60 cited
2013Sales Forecasting in Apparel and Fashion Industry: A Review49 cited
2016Applying computational intelligence methods for predicting the sales of newly published books in a real editorial business management environment47 cited
2008Retail network performance evaluation: a DEA approach considering retailers' geomarketing30 cited
2008Can distribution explain double jeopardy patterns?28 cited
2017Procedimiento para incrementar la gestión competitiva de las pequeñas y medianas empresas (PYMES) comerciales ecuatorianas25 cited
2014Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data24 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2014Merchandising at the point of sale: differential effect of end of aisle and islands24 cited

2004Reducing the Out-of-Stock Costs in a Developing Retailing Sector19 cited

2006Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test13 cited

2011Push-based brand awareness: the role of product availability and in-store merchandising11 cited

2006The Impact of the Alignment Between Information Systems and Marketing on Business Performance8 cited

2010How supplier category management policy influences category sales performance7 cited

2021Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes6 cited

2023Endogeneity of marketing variables in multicategory choice models5 cited