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Customer Lifetime Value and Marketing Strategy: How to Forge the Link · Study

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ArticleCustomer Lifetime Value and Marketing Strategy: How to Forge the Link

Adrian Sargeant2000

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Customer Lifetime Value and Marketing Strategy: How to Forge the Link

Adrian Sargeant

25 citations·0/0 files stored·The Marketing Review

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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2008Direct marketing and relationships 2006Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden 2010Study on airline customer value evaluation based on RFM model 2006Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study 2004Kundenwertmanagement im Dienstleistungsbereich — Ergebnisse einer explorativen Studie 2007Customer Retention Based on BP ANN and Survival Analysis

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Year2000

Typearticle

Published2000-12-01

VenueThe Marketing Review

ISSN-L1469-347X

Languageen

Citations25

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1362/1469347002562597

openalex_workW2014995894

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