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Customer Lifetime Value and Marketing Strategy: How to Forge the Link
0 references·6 citing·18 second hop
Customer Lifetime Value and Marketing Strategy: How to Forge the Link (2000)Customer Lifetime Value and Marketing Str…Study on airline customer value evaluation based on RFM model (2010)Study on airline customer val…Direct marketing and relationships (2008)Direct marketing and relation…Customer Retention Based on BP ANN and Survival Analysis (2007)Customer Retention Based on B…Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden (2006)Kundenwert: Hintergrund, Konz…Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study (2006)Dimensions and Implementation…Kundenwertmanagement im Dienstleistungsbereich — Ergebnisse einer explorativen Studie (2004)Kundenwertmanagement im Diens…A Theory of Social Comparison Processes (1954)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Buyer-Seller Relationships in Business Markets (1999)Relationship marketing and customer loyalty (2007)Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Marketing to Maximize Profitability (1992)Value‐driven relational marketing: From products to resources and competencies (1997)Secrets of Customer Relationship Management (2000)Integration model of Fuzzy C means clustering algorithm and TOPSIS Method for Customer Lifetime Value Assessment (2011)Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering (2020)Achieving Market Segmentation From B2B Insurance Client Data Using RFM & K-Means Algorithm (2022)Customer retention: a potentially potent marketing management strategy (2001)Knowledge management and data mining for marketing (2001)Zero defections: quality comes to services. (1990)
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Cited by

  • 2008Direct marketing and relationships18 cited
  • 2006Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden16 cited
  • 2010Study on airline customer value evaluation based on RFM model13 cited
  • 2006Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study9 cited
  • 2004Kundenwertmanagement im Dienstleistungsbereich — Ergebnisse einer explorativen Studie9 cited
  • 2007Customer Retention Based on BP ANN and Survival Analysis8 cited

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