Article1990

Dimensions of possession importance

Elizabeth C. Hirschman · Priscilla A. LaBarbera

29 citations0/0 files storedPsychology and Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Nostalgia and Consumer Behavior

Abstract

Abstract The present study examines the characteristics of possessions which consumers deem to be their most important. Two orthogonal dimensions emerged as an interpretive structure for possession meaning: A sacred/secular dimension, and a subjective/objective dimension. Examples of products falling into each quadrant (e.g., sacred‐objective) are described and their implications for future research inquiry are discussed.

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1916THE ELEMENTARY FORMS OF RELIGIOUS LIFE 1916The Elementary Forms of Religious Life 1971The Theory of Buyer Behavior 1981The Meaning of Things 1979An Information Processing Theory of Consumer Choice 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective 1981Consumer behavior and marketing action 2002The World of Goods

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