Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How Far Can a Brand Stretch? Understanding the Role of Self-Construal

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.5,751 cited
1989The self and social behavior in differing cultural contexts.5,019 cited
1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
1996Who is this "We"? Levels of collective identity and self representations.3,401 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1991Some tests of the distinction between the private self and the collective self.1,100 cited
2000The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.976 cited
1991Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.833 cited
1994The Importance of the Brand in Brand Extension819 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
1996Figures of Rhetoric in Advertising Language

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

689 cited

2004Is It Culture or Is It Language? Examination of Language Effects in Cross-Cultural Research on Categorization.572 cited

1994The Importance of the Brand in Brand Extension435 cited

Cited by

2010Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products310 cited
2010Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response190 cited
2013You Get What You Pay For? Self-Construal Influences Price-Quality Judgments188 cited
2014Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective.174 cited
2012Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes162 cited
2011Extending Culturally Symbolic Brands: A Blessing or a Curse?121 cited
2013Online brand community response to negative brand events: the role of group eWOM112 cited
2013Consumer–brand relationship quality: When and how it helps brand extensions108 cited
2013Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained107 cited
2017Leveraging the corporate brand105 cited
2016Stratification and segmentation: Social class in consumer behavior95 cited
2015Culture and consumer behavior: the role of horizontal and vertical cultural factors92 cited
2011The Asymmetric Effects of Extending Brands to Lower and Higher Quality87 cited
2018Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries81 cited
2014Strategic benefits of low fit brand extensions: When and why?75 cited
2019Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations72 cited