SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing: A new organising principle for local government?
16 references·0 citing·37 second hop
Marketing: A new organising principle for local government? (1999)Marketing: A new organising principle for…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Making Relationship Marketing Operational (1994)Making Relationship Marketing…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…European Journal of Marketing (1991)European Journal of MarketingDeterminants of Interorganizational Relationships: Integration and Future Directions (1990)Determinants of Interorganiza…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Marketing as Exchange (1975)Marketing as ExchangeA Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…The hidden persuaders (1962)The hidden persuadersMarket-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)The New Public Governance? 1 (2006)American Economic Review (2019)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Structuring cooperative relationships between organizations (1992)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Where Do Interorganizational Networks Come From? (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Changing Role of Marketing in the Corporation (1992)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1990Determinants of Interorganizational Relationships: Integration and Future Directions2,407 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 1991European Journal of Marketing839 cited
  • 1962The hidden persuaders814 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

669 cited

Cited by

No citing works inside the corpus for this window.