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Metrics That Matter
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References

  • 1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods22,971 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 195317. A Value for n-Person Games6,944 cited
  • 1998Generalized impulse response analysis in linear multivariate models6,129 cited
  • 2000Stated choice methods analysis and applications4,596 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000Stated Choice Methods3,818 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1993Introduction to Multiple Time Series Analysis1,912 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 2005Incentive-Aligned Conjoint Analysis331 cited
  • 1993Using stated response choice data to enrich revealed preference discrete choice models

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284 cited
  • 1998On the Heterogeneity of Demand275 cited
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