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Opinion change as a function of the communicator's attractiveness and desire to influence.
1 references·16 citing·46 second hop
Opinion change as a function of the communicator's attractiveness and desire to influence. (1965)Opinion change as a function of the commu…Communication And Persuasion (2017)Communication And PersuasionShould I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention (2021)Should I suggest this YouTube…How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi (2021)How do interpersonal interact…Signalling Effects of Vlogger Popularity on Online Consumers (2017)Signalling Effects of Vlogger…Brains or Beauty (2017)Brains or BeautyThe Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns (2010)The Effects of Source Credibi…Forewarned and forearmed? Two meta-analysis syntheses of forewarnings of influence appeals. (2003)Forewarned and forearmed? 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(1970)Preferences for therapists an…Liking for an evaluator as a function of her physical attractiveness and nature of the evaluations (1969)Liking for an evaluator as a …Warning, personal involvement, and attitude change. (1968)Warning, personal involvement…Statistical Methods for Meta-Analysis (1988)The Psychology of Attitudes (1997)Dual-process theories in social psychology (1999)When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers (2019)Can you believe it? An investigation into the impact of retraction source credibility on the continued influence effect (2021)Social media influencers and consumer engagement: A review and future research agenda (2023)The Handbook of Social Psychology (1969)Advances in Consumer Research (2025)Explorations in cognitive dissonance. (1962)Explorations in Cognitive Dissonance. (1963)On resistance to persuasive communications. 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How Frequent Repetition Affects Perceived Statement Credibility (2013)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions (2022)Social media influencers as human brands: an interactive marketing perspective (2022)Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)When to use and how to report the results of PLS-SEM (2018)How to introduce a livestreaming channel: a case of the hotel at a fixed capacity (2023)How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions (2024)Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective (2025)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)
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References

  • 2017Communication And Persuasion2,240 cited

Cited by

  • 2021Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention224 cited
  • 1974The Effects of Expertise and Physical Attractiveness Upon Opinion Agreement and Liking197 cited
  • 2021How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi162 cited
  • 2010The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns160 cited
  • 1968Warning, personal involvement, and attitude change.156 cited
  • 2003Forewarned and forearmed? Two meta-analysis syntheses of forewarnings of influence appeals.138 cited
  • 2017Signalling Effects of Vlogger Popularity on Online Consumers127 cited
  • 1969Liking for an evaluator as a function of her physical attractiveness and nature of the evaluations102 cited
  • 1970Preferences for therapists and related expectancies.81 cited
  • 1972Effects of Physical Appearance on Social Responsiveness73 cited
  • 2017Brains or Beauty63 cited
  • 1981The Role of Physical Attractiveness as a Contributor to Individual Development57 cited
  • 1975Physical Attractiveness and Assertiveness

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56 cited
  • 1993Attitude change and foreign language culture learning55 cited
  • 1997Social Movement Rhetoric and the Social Psychology of Collective Action: A Case Study of Anti-Abortion Mobilization45 cited
  • 1979A communicative model of violations of distancing expectations37 cited