Article2007

Conceptualization of Quality Indicators for U.S. Based Four-Year Undergraduate Hospitality Management Programs

Lisa Marie Assante · Lynn M. Huffman · Shelley S. Harp

22 citations0/0 files storedJournal of Teaching in Travel & Tourism

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Hospitality and Tourism Education Management and Marketing Education Information Systems Education and Curriculum Development

Abstract

The purpose of this research was to (a) generate a composite list of hospitality management program quality indicators and (b) arrange the quality indicators in dimensional categories under conceptual themes. Three focus group interviews were conducted with twenty-eight hospitality educators and administrators. Sixty-nine quality indicators emerged based on the content analyses of the data under five conceptual themes: students/alumni, curriculum, faculty, industry support, and facilities. Categories under each theme varied in the unidimensional and multidimensional nature of their indicators. Implications for stakeholders and recommendations for future research to determine specific quality measures that would be useful to hospitality faculty and administrators in planning and assessing academic programs are provided.

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1989Focus Groups: A Practical Guide for Applied Research 1990Delivering quality service: balancing customer perceptions and expectations 1998The Focus Group Guidebook 1985Perceived quality : how consumers view stores and merchandise 2002Ranking of U.S. Hospitality Undergraduate Programs: 2000–2001

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